- Management and execution of conversion rate optimization (CRO) strategies to continuously build and improve key metrics on our brand websites for the Digital Commerce journey & Products.
- Definition, execution and reporting on A/B and multivariate testing and continuous improvements of the program.
- Establishment of goals and creation of reports to track progress and evaluate test results, analyse efficiencies, and modify strategies based on outcomes.
- Analysis of the digital commerce funnel performance on brand websites, identifying incremental opportunities for enhancement, and translating them into inputs for business KPI improvement.
- Regular communication and translation of data-driven test results into actionable insights to product owners and other senior stakeholders, aligning the tests to our overall strategy and goals.
- Coordinate external agencies and collaborate withD2C, Marketing and other cross functional teams to optimize the Consumer journey and continually measure its performances to maximize sales.
- Participate in all stages of the digital product development cycle: support the team with relevant analysis (GA4, ContenSquare, Clarabridge), taking part in concept development and contribute formulating requirements and suggesting improvements.
- Establish CRO and experimentation best practices, communicate them across other Business Areas for a consistent approach to conversion optimization globally.
- Who you are:
- You keep the consumer top of mind, bringing an outside-in perspective
- You are Data-driven and fluent in data analysis and user research
- You are a good communicator and you can simplify complex ideas translating them into useful insights for a variety of audience groups
- University degree (Marketing/Communication/Business related studies)
- Preferred 3+ years in CRO, web strategy, digital marketing, marketing or similar
- Skilled in Project management
- You understand data analytics and behavioural tools (i.e. Google Analytics,Adobe Analytics, ContentSquare) as well as experimentation testing tools (we currently use Optimizely)
- You're familiar with user-centered design principles, UX Design best practices, trends and emerging technologies
- Understanding of HTML, CSS, JS is a plus
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Conversion Rate Optimization - Stockholm, Sverige - AB Electrolux
Beskrivning
Join us to create change and have an impact in homes around the world
Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world.
Join us in our exciting quest to build the future home
At Electrolux, we place the consumer at the heart of everything. More than ever today, consumers are in the driver's seat, it is crucial to understand their shopping journeys to provide them with the information they need, where they look for it and when they want it.
Therefore, the Consumer Direct Interaction - Experience Organization (CDI XO) team is looking for a Conversion Rate Optimization (CRO) Expert
All about the role:
As our growth hacker, you will optimize the shopper journeys on our Brand websites with the goal to maximize conversion opportunities. You will analyse the Digital Commerce funnel, find, test and evaluate different conversion growth hypothesis, run performance reports and root cause analysis.
You will play a pivotal role in enhancing our digital commerce performances working closely together with the marketing team and sales teams both on a HQ and country level.
What you'll do:
Where you'll be:
This is a full-time position, based at our Global Headquarters in Stockholm, Sweden.
At our Global Headquarters in Stockholm/Stadshagen (Sweden) we are 60+ nationalities under the same roof and we enjoy the look and feel of the office
Benefits include:
• Flexible work hours/hybrid work environment;
• Discounts on our award-winning Electrolux products and services;
• Family-friendly benefits such as extended paternity leave (4 weeks);
• Insurance policy plan;
• Extensive learning opportunities and flexible career path.
As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.
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