- Drive Market share leadership in the Smart Home Security Landscape in Nordics and UK
- Support the Marketing Manager on demand generation activities, 360° Marketing Campaigns with strategic partners and NPI launch campaigns to achieve business targets
- Engage with local agencies on PR, Social Media & Influence topics to maximize the Reach & Engagements towards our media partners & communities.
- Co-lead, together with sales, the roll out of golden store online and offline with focus on ensuring perfect execution
- Own ratings & reviews across retailers
- Attend customer meetings with the sales team
- Drive opportunities for and support on comarketing activities with Verisure
- Provide reseller product trainings / staff trainings together with sales and support the development of our field sales force
- Coordinate reseller events + smaller local store events
- Provide local translations for marketing materials to better fit the Nordic market
- Develop or adapt sales & marketing tools to local needs. This would include some product introduction materials, data sheets, POS and landing pages etc
- Track marketing campaign performance ROI and provide recommendations for how to optimize campaigns in the future
- Support the Marketing Manager on budget management
- Support the Marketing Manager on the Weekly/Monthly/Quarterly Reporting to the Regional lead.
- 2-3 Years Marketing & Sales experience with Consumer-Centric Electronics Brands or FMCG
- Commercially savvy – data driven, proven interest in commercial sales fundamentals including trade terms and incentives.
- Passion for technology and Smart Home devices
- Passion for consumer experience and app interaction
- Flexible and agile
- Entrepreneurial and able to work independently
- Ability to travel 10-25%
- Fluency in English and Swedish. Ideally proficient in another European language (German, French, Spanish, Italian Nordic language)
- Passionate in Everything We Do: Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly.
- Committed to Making a Difference: When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline.
- Always Innovating: We believe that Innovation can be big or small; it's a continuous state of mind that inspires us to think differently and always make things better. We are risk takers and we learn continuously.
- Winning as a Team: Our people know that by leveraging one another's strengths, investing in and developing our team's capability and by collaborating well, we will win.
- With Trust & Responsibility: Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise. We do the right thing, always.
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Arlo Europe Northern Europe Sales - Solna, Sverige - Verisure
Beskrivning
Arlo Europe, part of Verisure, is seeking a talented, innovative, passionate Northern Europe Sales & Marketing Coordinator. The role, based in Stockholm, Sweden, will report directly into the Head of Marketing based in London, UK and will work closely with the local sales teams. The role will be part of a growing and talented North cluster structure while collaborating strongly with our teams in Europe.
The Sales & Marketing Coordinator will play a critical role that will contribute on shaping the function in Northern Europe. The role will be expected to impact quickly and develop as the business grows.
The company's success depends on its people and it invests in them every day. Working with Arlo-Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.
Strategic context and Value proposition
Verisure is the leading provider of monitored security solutions in Europe. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo's European business, in particular, the exclusive distribution rights for Arlo branded camera products for all sales channels in Europe, including e-commerce and retail. Additionally, Verisure is entering into a supply agreement with Arlo whereby we get access to the full portfolio and past and future innovation stream of Arlo camera products to sell through the Verisure direct or partner channels across all our countries.
Today, Verisure does not focus on e-commerce and retail channels. Instead, we drive our core go to market channels: direct field sales, alliances and telesales. The acquisition of Arlo Europe now gives us a strong leadership position in these two emerging and important channels for our business. This transaction has strategic importance. Camera led subscription services building on surveillance versus professionally monitored security are now creating attractive incremental growth opportunities.
Arlo Europe is a division that is the leader on the Smart Home Market in Europe . We provide peace of mind to our customers for them to have total control over the protection of the things and ones they love. Pioneering, professional grade technology and industry leading AI allows them to stay connected to their property from wherever they are, so they can rest easy knowing everything is safe and secure. Whether it's keeping an eye on packages, checking the wellbeing of family or deterring and preventing unwelcome visitors, Arlo prides itself on giving customers the most accurate view on what's going on when they are away.
Arlo Europe is present in 49+ Countries and its expansion is continuing rapidly.
Responsibilities
The Northern Europe Sales and Marketing Coordinator will be the spider in the web coordinating between Arlo and our customers in the Nordics and UK region. The marketing activities will be mainly digital, but also includes in store activities and retailer trainings plus other types of events.
Organizational Relationships: You will work closely with both the Sales teams and the central marketing team making sure our customers have the best in class content for all our products to drive sales in all applicable channels. Other external contacts will be supporting our PR bureau and other relevant media partners for our Northern Europe footprint. Internally you will help to coordinate marketing initiatives and share best practice with our central marketing team.
Specific Responsibilities:
Location
Permanent hire to be based in Solna, Stockholm, Sweden (Hybrid).
Reports and organization structure
Direct reporting line into the Northern Europe Marketing Manager based in Sweden. During maternity cover reporting directly to Head of Marketing based in the UK.
Candidate profile
Experience and Qualifications
Competencies
Strong fit with our Company DNA
The Company
Diversity & Inclusion
Verisure is an equal opportunities employer. We recognize the richness that diversity brings and encourage applicants from all backgrounds to apply. We champion an inclusive and collaborative culture and empower all employees to succeed and grow. Please reach out to us if you have any specific requirements throughout the recruitment process, we are happy to help.
We Are People Who Protect People
We are the leading provider of professionally monitored alarms for residential households and small businesses in Europe.
Peace of mind for families and small businesses
We believe it is a human right to feel safe and secure. We now protect more than 5 million families and small businesses. Our service includes 24/7 monitoring, expert verification and response, customer care, service and maintenance services, and professional technical support. As well as protecting against intrusion, we protect against fire, attack, theft, life-threatening emergencies and other hazards. Verisure people are dedicated and committed and provide what we believe is the best customer service in the industry.
Leading across a broad footprint
We are the leading provider of residential and small business monitored alarms in Europe. We operate in 17 countries across Europe and Latin America. Our business is driven by organic growth, based on our differentiated business model. We attract high quality customers. We work hard to ensure that our customers are happy. This contributes to an industry leading level of attrition and a long customer lifetime.
A technology-enabled human services company
Our 26,000 team-mates are the foundation of our company. Our business model combines technology and human expertise to protect people. We are a human services company. More than 80% of our colleagues interact with customers every day. This connection provides the insight that inspires our innovation. These insights are a source of advantage. We leverage these insights with the significant investment we make into product and service innovation. The close customer contact also fuels the pride which drives engagement.
35 years of experience – and many more to come
We have been protecting what matters most since 1988. Over that time, we have expanded beyond our roots in the Nordics and Spain. We now serve most of Europe and have also established a strong presence in Latin America. In 2017, to evolve our operating model, strategic innovation, operational excellence and access to talent, we opened our new Group headquarters in Geneva, Switzerland. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo's European business. This allows us to offer connected camera services in Europe as a complement to our professionally monitored security service. It also allows us to access new go-to-market opportunities in retail and e-commerce.