- Responsible for the overall brand strategy and ATL media budget across all markets.
- Responsible for brand marketing measurement including financial reporting brand tracking and MMM.
- Develop and govern Sambla Groups marketing mix model (MMM).
- Accountable for creative production according to company strategy.
- Ensure toptier brand experiences across all Sambla Group brands ensuring consistent quality in CRM transactional mail site and other relevant channels.
- Manage PR campaigns with a commercial focus to boost awareness consideration and organic customer acquisition (excluding Sambla Group brand).
- Develop and execute the Organic Social strategy.
- Establish ESG standards in marketing communication across and drive related projects.
- Formal people responsibilities including recruitment development and management in collaboration with HR.
- Relevant educational background preferably within Finance or Marketing
- Minimum of five years of experience within Brand & PR
- Experience in marketing measurement such as brand tracking and MMM
- Previous budget ownership experience
- Strong communication skills in English both in written and orally.
- Good track record of leading a high performing team.
- Understanding of ESG in relation to marketing activities.
- Background within Fintech or similar industry
- Wide understanding of ATL channels such as youtube TV OOH radio
- Proven track record of successful marketing campaign management creating effect
- Experience working with all Nordic countries
- Business in mind & people at heart we deliver results together and celebrate our achievements.
- A varied and challenging role in a multinational and highly innovative company where we value the development of our employees
- We are strong believers in creating a fun workplace where people enjoy coming to work.
- A friendly culture with openness and respect for one another with the possibility to influence and make a difference on society and peoples everyday lives.
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Interim Head of Brand amp PR Fixed-term - Stockholm, Sverige - Sambla Group
Beskrivning
Sambla Group is a fintech company with a clear goal to make loans better for all. We need you your ambition and your skills on our journey. We have become the fastgrowing fintech company that we are today bridging the gap between borrowers and lenders thanks to all the 350 amazing people who work here.
Our success is the result of the commitment to deliver the best customer journey and consumer finance products in the industry. Our vision is to democratize lending and empower customers to improve their personal finances. Through our well known brands such as Sambla Advisa Rahalaitos Omalaina Rahoitu and DigiFinans we support customers in consolidating and getting the best terms on their loans.
We are currently seeking an Interim Head of Brand & PR to cover a 10month parental leave with the potential for a contract extension.
The important role of the Interim Head of Brand & PR involves leading the development and implementation of the companys Brand and PR strategy across all markets. This position oversees the ATL media budgeting across all markets forecasts and reports financial investments ensures ESG standards in marketing communication and sets and implements the organic social strategy. Additionally the Interim Head of Brand & PR provides guidance and mentorship to a highperforming team of Brand and Media Managers fostering a culture of collaboration innovation and continuous improvement within the team.Role responsibilities
Must have
Nice to have:
What we offer:
