Lida Tohidi

I’m a UI/UX Designer with a strong foundation in Graphic Design, combining design thinking with over 8 years of experience to craft user experiences that are both functional and beautiful. I’ve worked with agencies, startups, and global teams to create digital products for business and consumer use. My mix of software expertise and visual design skills allows me to approach projects holistically — from research and concept to final execution. Curious, collaborative, and always learning, I bring a versatile skill set that adds value to any design team.

2025-presnet

Product Designer

Next generation SDS tools

Intersolia AB

Halmstad, Sweden

SaaS Product designer

I design user-centered digital solutions that support chemical safety and regulatory compliance. I work closely with cross-functional teams to turn complex requirements into intuitive and accessible interfaces. My role involves UX research, UI design, prototyping, and refining experiences based on user feedback.

2024

Master Thesis Work

User interface design for car crash injury prediction

Autoliv AB

Vårgårda, Sweden

UI& UX Design

Managed to development of a single design system for Autoliv's Injury prediction applications, including UI elements, interaction patterns, and design principles. Advocated the incorporation of the design system into the design of car centeral touchscreen  in order to create a consistent user experience throughout the automobile environment's touchpoints.

2023- 2024

Designer

Interactive data visualization

Visualizations Center C

Norrköping, Sweden

UI&UX, Graphic Motion Design

I leverage a user-centered design approach to create impactful interactive installations that drive user engagement. This translates into tangible results, like a 30% increase in user engagement for a recent project. My skills encompass the entire development process, from collaborating on ideation and visual design of interactive elements to conducting user research and workshops to ensure user needs are prioritized. I'm also adept at analyzing data sets to create clear and engaging data visualizations. My expertise lies in UX/UI design, interactive design, data visualization, and motion graphics. Additionally, I efficiently manage projects using tools like Trello and Google Sheets to ensure smooth progress and timely updates.

2023- 2024

Design Internship

Content and UI Design

Bokafix AB

Lidingö, Sweden

Content, UI, Motion Design

I thrive in collaborative environments, fostering clear communication with managers to understand project needs. My creative spark ignites during brainstorming sessions, where I contribute fresh perspectives and original ideas tailored to each project's specific requirements. Ensuring brand consistency is paramount, so I seamlessly apply Bokafix's branding and visual style across all design elements, be it impactful social media posts, product materials, or email campaigns. My adaptability allows me to optimize existing templates for new situations while maintaining a high level of creativity across all design platforms.

2017-2022

Senior Designer

Crypto currency and Game industry

Fibodex

Armenia& Iran

Graphic, UI&UX Design

As the main designer at Fibodex, I spearheaded a complete design overhaul, leading the rebranding and visual identity refresh. This comprehensive initiative encompassed several key elements: first, I established a scalable UI design system to ensure brand consistency and streamline design workflows across all platforms. Next, I conducted in-depth user research to identify user pain points and implemented solutions that significantly improved user experience. Additionally, I crafted compelling content to enhance user engagement and amplify brand messaging. Furthermore, within the company, I successfully developed and implemented a dedicated game design system, fostering a unified design language across game development and significantly improving efficiency. Through this comprehensive design transformation, I demonstrably enhanced brand awareness and user experience.

2020-2022

College Lecturer

Design College

AlZahra University

Tabriz

Graphic Design Teacher

Developed students' proficiency in typography, layout design, and poster design through hands-on instruction.

2013-2020

Professional Freelancer

Lida creative Studio

Graphic/UI&UX Projects

Managed graphic and UI&UX design projects including, Web Design, App Design, User Research, Market Research along side with Visual Identity, Catalog, Flyer, and motion design in a freelance capacity.

2022 - 2024

MSc Design

Servic| Visual Media | Sustanable Design

Linköping University

Linköping, Sweden

2017 - 2019

Master in Graphic Design

Visual Communication

University of Tehran, Fine Arts Faculty